Learn How To “Make SHIFT Happen” In Your Life With Coach Anthony Trucks
Updated: Aug 10
Do you feel stagnant in your life, like invisible chains are restraining you from moving forward? If so, you’re not alone. Anthony Trucks, the founder of Identity Shift Coaching, can help you break free from those chains and start making shifts to live the life you’ve always dreamed of. Read on to learn more.
According to a recent study, 69% of people feel trapped in their routine, and only 3 out of 10 people are happy with their current lives. It’s a common experience we may all encounter at some point along the way, but feeling stuck or unhappy doesn’t have to be the common denominator.
As stated on Anthony Trucks’ website, “You’re just one shift away from unleashing the unlimited success that awaits you.” It sounds easy enough, but if you find yourself questioning the possibility of it happening to you, Trucks is here to reaffirm that you’re more than capable – with the right guidance.
One of the most crucial steps to making shifts in your life is recognizing and admitting that certain things no longer serve you. By letting go of control, it allows you to create space to improve those aspects of yourself, and by doing so, “you can start to progress,” Trucks emphasizes.
“I have done too much work in the dark to lose in the light,” Truck says, which is a mentality of a Dominator’s identity. That mentality needs to show up in defining moments so you can believe, “I’m now drawing on the darkness to power me right now, so I can have the energy to show up in the light, as bright as possible.”
But Trucks has learned that to show up in the light, you have to build yourself in the dark. And that’s precisely what he’s helping others achieve to unlock their full potential. To work in the dark to win in the light.
With his soon-to-be-released identity shift program, “The Dark Work Experience”, which uses cutting-edge research in science and psychology to upgrade how you operate, you’ll come out on the other side with fire in your eyes and the darkness powering you. The program helps you understand why you’re stuck, what’s really holding you back, the impact you want to have, and how you can make “SHIFT” happen in your life. All from the experience and wisdom Trucks has gained throughout his journey to life abundance.
It wasn’t always easy for Trucks though. He knows first-hand just how hard it is to see past the hardships life throws at you and grasp on to hope. But it’s possible. And with a resourceful hand along the way, you can “make success your second nature,” he encourages.
“At the age of three years old I was placed into the foster care system,” Trucks shares, “but somewhere between being placed in foster care and adopted by an all-white poor family at the age of 14, I committed to overcoming my challenges and began to apply myself.” Despite the odds being against him from the start, Trucks preserved. And time and time again he overcame those looming walls that stood in his way.
Now as a former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the AWW Shift podcast, author of the “Identity Shift”, the founder of Identity Shift coaching, and the Dark Work Experience, Anthony Trucks sets the example for paving your own way to success with consistency, determination, and passion. And he’s since made it his mission to inspire and assist others to do the same.
“If you have a dream, an aspiration, a goal you’re trying to reach, you must realize you cannot attain or sustain a dream or a goal above your current identity,” Trucks explains. You have to choose to make a shift in your life and then develop a matching identity, and “the more you put in the work, eventually you’ll become the person that’s living your vision.”
It’s never too late to take that first step on your path to success, and happiness. All it takes is choosing to start, and once you do, you’ll bear witness to the undeniable shifts that are bound to occur.